ABOUT
My name is Paulina, and I am a BA Film Studies and MA Media and Communications graduate.
I have joined SNTV, a sports agency in April 2022 as a Planning Assistant and then got promoted to Planning Coordinator after 5 months. One of my main responsibilities was to manage the satellite bookings for the editorial team, work on the coverage calendars and planners as well as sort the rota and holiday requests for the staff. I was also in charge of invoicing, working on the budget with the management as well as planning upcoming coverage in Europe and North America.
In March 2024, I got promoted I oversee comprehensive client management, including the preparation of draft contracts and detailed reports. I provide strategic support to sales teams across Asia, Australia, and North America, playing a crucial role in budget preparation and negotiation of deals with new clients. Additionally, I ensure exceptional customer service, addressing inquiries and concerns from existing clients regarding coverage and other matters.
I was also a Social Media Marketing Intern. My job required me to manage social media channels, specifically Instagram and TikTok, regularly research new trends to attract audiences and create imagery and videos that result in sales growth and overall boost. I also supported administrative team, communicated with customers, managed deliveries and any other queries the management had.
Experience
Mar 2024 - Present
Commercial Accounts Executive
Facilitate daily communication and act as the primary point of contact for the AP and IMG’s sales team within North America and Asia, managing communication for a team of 15+ sales representatives.
Draft necessary paperwork and coordinate with the legal team for new contract development, reducing contract processing time by 30% and prepare comprehensive forecast sheets for the annual budget process.
Maintain and update the internal Customer Relationship Management (CRM) system, ensuring all ongoing discussions within the sales team are documented and that client information is consistently up-to-date
Oct 2022 - Mar 2024
Planning Coordinator
Developed and maintained highly organized North America and Europe planners with upcoming sports coverage, resulting in a 20% increase in service efficiency and a 25% reduction in delivery time.
Orchestrated the annual budget planning process, collaborating with editorial and finance teams to identify cost-saving opportunities, contributing to over a 10% decrease in annual expenses.
Coordinated creative and broadcast production, producing 20+ stories daily, creating call sheets, arranging travel bookings, and managing accreditations and implemented an automated invoice review system for over 15 freelancers and crew members.
Apr 2022 - Oct 2022
Planning Assistant
Oversaw the daily management of 15+ bookings, ensuring precise data entry and fostering timely, effective communication with IMG and the Associated Press' Master Control Room (MCR) to uphold operational excellence.
Developed and maintained comprehensive planning databases for SNTV, including weekly and monthly sports planners, an annual sports planning calendar, and detailed daily rundowns featuring a minimum of 10 stories per day, thereby streamlining workflow and enhancing scheduling efficiency.
Delivered daily ad hoc support to Editorial, Marketing, and Commercial departments, including managing parking logistics and organizing meetings and invitations for staff and visitors.
Nov 2021 - Feb 2022
Social Media Marketing
Intern
planned, scheduled and posted content across the top 3 digital social media channels (Instagram, TikTok, Facebook) as well as Amazon to boost engagement and target new audiences
created engaging content using Adobe Photoshop, Premiere and Canva, (short clips, videos, GIFs, ads and promos), improving Instagram followers count by 25% as well as viewership on TikTok
developed online marketing campaigns, increasing followers by 500+ and driving brand awareness
brainstormed and pitched new ideas during weekly meetings with management, contributing to sales growth
Education
2020 - 2022
City, University of London
MA Media and Communications
2014 - 2015
Westminster Kingsway College
UAL Level 3 Extended Diploma in Art & design
2015 - 2018
University of Greenwich
BA Film Studies
Professional skillset
Copywriting skills
Graphic Design
Photoshop, InDesign, Premiere
and Canva
Screenwriting
Video Production
Blogging
Languages
English (native)
Polish (native)
Spanish (basic)